{"id":45787,"date":"2024-05-03T05:16:01","date_gmt":"2024-05-03T09:16:01","guid":{"rendered":"https:\/\/socialmediaexplorer.com\/?p=45787"},"modified":"2024-05-03T05:16:01","modified_gmt":"2024-05-03T09:16:01","slug":"difference-between-ad-fraud-vs-click-fraud","status":"publish","type":"post","link":"https:\/\/socialmediaexplorer.com\/digital-marketing\/difference-between-ad-fraud-vs-click-fraud\/","title":{"rendered":"What&#8217;s the Difference Between Ad Fraud vs Click Fraud?"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Over $600 billion was spent on PPC ads in 2023. With this huge volume of revenue bad actors continue to manipulate ads to make money using fraudulent practices. While you might have heard the terms ad fraud and click fraud, and perhaps used them interchangeably, they are related but different. <\/span><\/p>\n<p><span style=\"font-weight: 400\">However they do share a lot of characteristics. Lets look at what is ad fraud and what is click fraud, and the differences between them.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">What is click fraud?<\/span><\/h2>\n<p><span style=\"font-weight: 400\">The act of fraudulently clicking on pay-per-click (PPC) advertisements to boost website income or deplete an organization&#8217;s advertising budget is known as <a href=\"https:\/\/socialmediaexplorer.com\/advertising\/google-adwords-click-fraud-can-drain-your-advertising-budget-how-to-prevent-it\/\">click fraud<\/a>. In contrast to invalid clicks, which are repetitive or created by the ad&#8217;s host or publisher, click fraud is deliberate, malevolent, and has no chance of generating a sale.<\/span><\/p>\n<p><span style=\"font-weight: 400\">When pay-per-click advertising is used, click fraud occurs when a person, computer program, or automated script poses as a genuine user and clicks on sponsored search advertisements without intending to make a purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400\">So, referring to the facts presented above, it\u2019s obvious that click fraud can negatively affect your business in several ways, including squandering ad money.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">What is ad fraud?<\/span><\/h2>\n<p><span style=\"font-weight: 400\">When click fraud is managed on a larger and more organized scale, this is referred to as ad fraud. In order to redirect a business\u2019 marketing budget to their own pocket, fraudsters employ massive ad clicker botnets, malware, and spoofing websites.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Ad fraud can be committed by cybercriminals in several ways. Let\u2019s look at some of them:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Hidden ads: When a user is not able to see an advertisement because of how it is displayed. Ad networks that base payments on impressions are the focus of this type of fraud.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Click hijacking: This is the act of a hacker &#8220;stealing&#8221; a click by tricking the browser into thinking it is a click on a different advertisement. The attacker must get access to the user&#8217;s computer, the website of the ad publisher, or a proxy server for this fraud attack to be successful.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Botnet ad fraud: Botnets are typically used by scammers to create thousands of fake clicks on advertisements or visits to the websites that display the adverts.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">The main thing to remember when talking about ad fraud vs click fraud is that ad fraud is a more complex and larger click fraud.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Both click fraud and ad fraud are more often referred to under the blanket term, invalid traffic. This covers any form of non-genuine traffic to your paid ads whether it is malicious or accidental.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Who commits these types of fraud?<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Ad and click fraud can be perpetrated by various actors, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Rivals: Ad fraud is a tactic used by rivals to sabotage the effectiveness of their competitors&#8217; marketing initiatives.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Publishers: To boost their ad revenue, fraudulent publishers often falsely exaggerate the traffic or click-through rates on their website. This is usually done using bots or automated scripts<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Third-party fraudsters: This refers to people or organizations that use automated scripts or botnets to create fake clicks, in order to defraud others or to undermine rival businesses.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ad networks and affiliates: In certain cases, companies in the advertising ecosystem, such as ad networks or affiliates, could commit fraud to increase their profits.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Malicious software: When malware or malicious software is placed on a user&#8217;s device, it can spoof clicks or views and cause ad fraud without the user&#8217;s awareness. These are often browser extensions or mobile apps.<\/span><\/li>\n<li>Paid to click websites (PTC): These are where people sign up to get paid for clicking ads. While the clicker themselves is a genuine human, the <a href=\"https:\/\/socialmediaexplorer.com\/advertising\/the-scam-ception-of-paid-to-click-ptc-websites\/\">PTC website<\/a> can often be run by a fraudster who collects the revenue on these fake clicks, but doesn&#8217;t even pay the clicker!<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">While the term \u2018fraud\u2019 obviously implies a malicious and intentional process, the fact is that not all click fraud or ad fraud is intentional. There are many sources of invalid clicks, some of which can be hard to quantify. These can include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Accidental clicks<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Made for ads websites (MFA sites)<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Paid-to-click websites (PTC websites)<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Out-of-Geo clicks<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Poor ad placement (this is particularly a problem on apps and some low-quality ad networks)<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Web scrapers\/crawlers<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Apps containing malware<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Browser extensions (there are some extensions such as AdNauseum which click on ads on purpose &#8211; others might be infected with malware)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Below are two popular lawsuits due to click and ad fraud:<\/span><\/p>\n<h3><span style=\"font-weight: 400\">Fabio Gasperini:<\/span><\/h3>\n<p><span style=\"font-weight: 400\">In June 2016, Fabio Gasperini, an Italian national, was extradited to the United States of America to stand trial for allegedly running an ad fraud botnet. Among other things, he was said to have made millions by defrauding marketers using a network of over 150,000 computers. The first click fraud case to be heard in American courts was Fabio Gasperini&#8217;s. Ultimately, the defendant was found not guilty of any felonies and was simply charged with a misdemeanor, for which he was fined $100,000 and had to serve a year in jail.<\/span><\/p>\n<h3><span style=\"font-weight: 400\">Vladimir Tsastsin:<\/span><\/h3>\n<p><span style=\"font-weight: 400\">Known as the &#8220;click fraud kingpin,&#8221; Tsastsin managed a collection of publishing firms that carried out online advertising for numerous agencies. Tsastsin and his group infected almost 4 million PCs with malware, driving users to their websites and advertisements, earning them over $14 million. Over ten years, Vladimir Tsastsin, an Estonian national, and six other persons faced charges in the US for wire fraud and computer intrusion.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Is click fraud or ad fraud illegal?<\/span><\/h2>\n<p><span style=\"font-weight: 400\">There is some ambiguity in the legislation on whether <a href=\"https:\/\/socialmediaexplorer.com\/social-media-marketing\/why-click-fraud-is-still-growing-and-what-you-can-do-to-stop-it\/\">click fraud<\/a> is permitted or not. While most nations don&#8217;t have explicit laws prohibiting click fraud, they usually do have laws pertaining to cybersecurity or &#8220;information technology.&#8221; The majority of court proceedings against click fraud center on issues including wire fraud, data theft, deception, and money laundering in conjunction with current fraud statutes.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Some of the world&#8217;s harshest anti-fraud rules are found in the European Union. The anti-fraud office, OLAF, provides strong anti-fraud protection at the federal level. Nonetheless, several states also prohibit certain facets of click fraud.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In fact, regarding digital rights, the European Union is among the world&#8217;s most advanced regions. One of the earliest pieces of legislation granting internet users control over their data was the GDPR.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">How can you stop or avoid click fraud?<\/span><\/h2>\n<p><span style=\"font-weight: 400\">With almost every PPC ad campaign affected by some type of invalid traffic, knowing how to prevent and avoid losing money to fraudulent clicks is an essential skill. While there are manual processes you can take to reduce your exposure to fraud, the simplest and most time and cost-effective way is to use <a href=\"https:\/\/fraudblocker.com\/\" target=\"_blank\" rel=\"noopener\">click fraud prevention software<\/a>.<\/span><\/p>\n<h3><span style=\"font-weight: 400\">GeoTargeting<\/span><\/h3>\n<p><span style=\"font-weight: 400\">Targeting particular areas with localized campaigns is often preferable since it gives more control over PPC advertisements and ad budgets.<\/span><\/p>\n<p><span style=\"font-weight: 400\">You can also exclude specific places as part of this that could be hotspots for fraudulent activities.<\/span><\/p>\n<h3><span style=\"font-weight: 400\">IP Address Exclusions<\/span><\/h3>\n<p><span style=\"font-weight: 400\">IP address monitoring becomes essential in the context of click fraud prevention in order to spot and stop suspicious activities. They are easily able to expose fraudulent activity.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">For instance, click fraud may be present if a significant number of clicks or website visits originate from the same IP address. Alternatively, IP addresses from places you&#8217;re not targeting can be the cause.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">In these situations, you should include those traffic sources by adding them to your Google Ads account&#8217;s exclusion list.<\/span><\/p>\n<h3><span style=\"font-weight: 400\">Click fraud prevention software<\/span><\/h3>\n<p>There are more options for click fraud prevention software than ever. But if you run any form of paid ads on Google Ads, Meta for Business or other paid search\/display networks, you need to consider using one of these.<\/p>\n<p>In general, whichever option you choose, whether its ClickCease, ClickGuard or Fraud Blocker, they will all include the following features:<\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">24\/7 fraud monitoring<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Click analysis and scoring<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Real-time email alerts<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Customizable blocking rules<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Automated reporting<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Exportable IP addresses<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">VPN detection<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Blacklists<\/span><\/li>\n<\/ul>\n<p>Using click fraud software also means that you pre-emptively and proactively block bad traffic and clicks across your ads. Some of these products will block just Google Ads, some might also block bad traffic on Facebook, Instagram, Bing Ads and TikTok. Shop around and see what works for you.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over $600 billion was spent on PPC ads in 2023. With this huge volume of&#8230;<\/p>\n","protected":false},"author":298,"featured_media":45788,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,7],"tags":[],"class_list":["post-45787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-search-engine-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What&#039;s the Difference Between Ad Fraud vs Click Fraud? - Social Media Explorer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/socialmediaexplorer.com\/digital-marketing\/difference-between-ad-fraud-vs-click-fraud\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What&#039;s the Difference Between Ad Fraud vs Click Fraud? - Social Media Explorer\" \/>\n<meta property=\"og:description\" content=\"Over $600 billion was spent on PPC ads in 2023. With this huge volume of...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/socialmediaexplorer.com\/digital-marketing\/difference-between-ad-fraud-vs-click-fraud\/\" \/>\n<meta property=\"og:site_name\" content=\"Social Media Explorer\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/socialmediaexplorer\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-03T09:16:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/socialmediaexplorer.com\/wp-content\/uploads\/2024\/05\/CFvAF.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gesten van der Post\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@smxplorer\" \/>\n<meta name=\"twitter:site\" content=\"@smxplorer\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gesten van der Post\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/socialmediaexplorer.com\/digital-marketing\/difference-between-ad-fraud-vs-click-fraud\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/socialmediaexplorer.com\/digital-marketing\/difference-between-ad-fraud-vs-click-fraud\/\"},\"author\":{\"name\":\"Gesten van der Post\",\"@id\":\"https:\/\/sx6ast5b42.wpdns.site\/#\/schema\/person\/f5390205a172000d78487dc355f4925d\"},\"headline\":\"What&#8217;s the Difference Between Ad Fraud vs Click Fraud?\",\"datePublished\":\"2024-05-03T09:16:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/socialmediaexplorer.com\/digital-marketing\/difference-between-ad-fraud-vs-click-fraud\/\"},\"wordCount\":1354,\"publisher\":{\"@id\":\"https:\/\/sx6ast5b42.wpdns.site\/#organization\"},\"image\":{\"@id\":\"https:\/\/socialmediaexplorer.com\/digital-marketing\/difference-between-ad-fraud-vs-click-fraud\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/socialmediaexplorer.com\/wp-content\/uploads\/2024\/05\/CFvAF.jpeg\",\"articleSection\":[\"Digital Marketing\",\"Search Engine Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/socialmediaexplorer.com\/digital-marketing\/difference-between-ad-fraud-vs-click-fraud\/\",\"url\":\"https:\/\/socialmediaexplorer.com\/digital-marketing\/difference-between-ad-fraud-vs-click-fraud\/\",\"name\":\"What's the Difference Between Ad Fraud vs Click Fraud? - Social Media Explorer\",\"isPartOf\":{\"@id\":\"https:\/\/sx6ast5b42.wpdns.site\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/socialmediaexplorer.com\/digital-marketing\/difference-between-ad-fraud-vs-click-fraud\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/socialmediaexplorer.com\/digital-marketing\/difference-between-ad-fraud-vs-click-fraud\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/socialmediaexplorer.com\/wp-content\/uploads\/2024\/05\/CFvAF.jpeg\",\"datePublished\":\"2024-05-03T09:16:01+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/socialmediaexplorer.com\/digital-marketing\/difference-between-ad-fraud-vs-click-fraud\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/socialmediaexplorer.com\/digital-marketing\/difference-between-ad-fraud-vs-click-fraud\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/socialmediaexplorer.com\/digital-marketing\/difference-between-ad-fraud-vs-click-fraud\/#primaryimage\",\"url\":\"https:\/\/socialmediaexplorer.com\/wp-content\/uploads\/2024\/05\/CFvAF.jpeg\",\"contentUrl\":\"https:\/\/socialmediaexplorer.com\/wp-content\/uploads\/2024\/05\/CFvAF.jpeg\",\"width\":1200,\"height\":800,\"caption\":\"click fraud or ad fraud?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/socialmediaexplorer.com\/digital-marketing\/difference-between-ad-fraud-vs-click-fraud\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sx6ast5b42.wpdns.site\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What&#8217;s the Difference Between Ad Fraud vs Click Fraud?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sx6ast5b42.wpdns.site\/#website\",\"url\":\"https:\/\/sx6ast5b42.wpdns.site\/\",\"name\":\"Social Media Explorer\",\"description\":\"Exploring the World of Social Media from the Inside Out\",\"publisher\":{\"@id\":\"https:\/\/sx6ast5b42.wpdns.site\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sx6ast5b42.wpdns.site\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/sx6ast5b42.wpdns.site\/#organization\",\"name\":\"Social Media Explorer\",\"url\":\"https:\/\/sx6ast5b42.wpdns.site\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sx6ast5b42.wpdns.site\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/socialmediaexplorer.com\/wp-content\/uploads\/2024\/10\/cropped-main-qimg-cd49c1c11b34bad95f20b20b0941f33b-lq.jpg\",\"contentUrl\":\"https:\/\/socialmediaexplorer.com\/wp-content\/uploads\/2024\/10\/cropped-main-qimg-cd49c1c11b34bad95f20b20b0941f33b-lq.jpg\",\"width\":344,\"height\":121,\"caption\":\"Social Media Explorer\"},\"image\":{\"@id\":\"https:\/\/sx6ast5b42.wpdns.site\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/socialmediaexplorer\/\",\"https:\/\/x.com\/smxplorer\",\"https:\/\/www.linkedin.com\/company\/social-media-explorer\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/sx6ast5b42.wpdns.site\/#\/schema\/person\/f5390205a172000d78487dc355f4925d\",\"name\":\"Gesten van der Post\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sx6ast5b42.wpdns.site\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6042ded5e011af640a89419c3c83700fffd4f0a39c38a22f6d3b6e6b56eaadf6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6042ded5e011af640a89419c3c83700fffd4f0a39c38a22f6d3b6e6b56eaadf6?s=96&d=mm&r=g\",\"caption\":\"Gesten van der Post\"},\"description\":\"Content marketer, blogger, occasional journalist and casual crypto trader.\",\"url\":\"https:\/\/socialmediaexplorer.com\/author\/olil\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What's the Difference Between Ad Fraud vs Click Fraud? - Social Media Explorer","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/socialmediaexplorer.com\/digital-marketing\/difference-between-ad-fraud-vs-click-fraud\/","og_locale":"en_US","og_type":"article","og_title":"What's the Difference Between Ad Fraud vs Click Fraud? - Social Media Explorer","og_description":"Over $600 billion was spent on PPC ads in 2023. With this huge volume of...","og_url":"https:\/\/socialmediaexplorer.com\/digital-marketing\/difference-between-ad-fraud-vs-click-fraud\/","og_site_name":"Social Media Explorer","article_publisher":"https:\/\/www.facebook.com\/socialmediaexplorer\/","article_published_time":"2024-05-03T09:16:01+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/socialmediaexplorer.com\/wp-content\/uploads\/2024\/05\/CFvAF.jpeg","type":"image\/jpeg"}],"author":"Gesten van der Post","twitter_card":"summary_large_image","twitter_creator":"@smxplorer","twitter_site":"@smxplorer","twitter_misc":{"Written by":"Gesten van der Post","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/socialmediaexplorer.com\/digital-marketing\/difference-between-ad-fraud-vs-click-fraud\/#article","isPartOf":{"@id":"https:\/\/socialmediaexplorer.com\/digital-marketing\/difference-between-ad-fraud-vs-click-fraud\/"},"author":{"name":"Gesten van der Post","@id":"https:\/\/sx6ast5b42.wpdns.site\/#\/schema\/person\/f5390205a172000d78487dc355f4925d"},"headline":"What&#8217;s the Difference Between Ad Fraud vs Click Fraud?","datePublished":"2024-05-03T09:16:01+00:00","mainEntityOfPage":{"@id":"https:\/\/socialmediaexplorer.com\/digital-marketing\/difference-between-ad-fraud-vs-click-fraud\/"},"wordCount":1354,"publisher":{"@id":"https:\/\/sx6ast5b42.wpdns.site\/#organization"},"image":{"@id":"https:\/\/socialmediaexplorer.com\/digital-marketing\/difference-between-ad-fraud-vs-click-fraud\/#primaryimage"},"thumbnailUrl":"https:\/\/socialmediaexplorer.com\/wp-content\/uploads\/2024\/05\/CFvAF.jpeg","articleSection":["Digital Marketing","Search Engine Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/socialmediaexplorer.com\/digital-marketing\/difference-between-ad-fraud-vs-click-fraud\/","url":"https:\/\/socialmediaexplorer.com\/digital-marketing\/difference-between-ad-fraud-vs-click-fraud\/","name":"What's the Difference Between Ad Fraud vs Click Fraud? - Social Media Explorer","isPartOf":{"@id":"https:\/\/sx6ast5b42.wpdns.site\/#website"},"primaryImageOfPage":{"@id":"https:\/\/socialmediaexplorer.com\/digital-marketing\/difference-between-ad-fraud-vs-click-fraud\/#primaryimage"},"image":{"@id":"https:\/\/socialmediaexplorer.com\/digital-marketing\/difference-between-ad-fraud-vs-click-fraud\/#primaryimage"},"thumbnailUrl":"https:\/\/socialmediaexplorer.com\/wp-content\/uploads\/2024\/05\/CFvAF.jpeg","datePublished":"2024-05-03T09:16:01+00:00","breadcrumb":{"@id":"https:\/\/socialmediaexplorer.com\/digital-marketing\/difference-between-ad-fraud-vs-click-fraud\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/socialmediaexplorer.com\/digital-marketing\/difference-between-ad-fraud-vs-click-fraud\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/socialmediaexplorer.com\/digital-marketing\/difference-between-ad-fraud-vs-click-fraud\/#primaryimage","url":"https:\/\/socialmediaexplorer.com\/wp-content\/uploads\/2024\/05\/CFvAF.jpeg","contentUrl":"https:\/\/socialmediaexplorer.com\/wp-content\/uploads\/2024\/05\/CFvAF.jpeg","width":1200,"height":800,"caption":"click fraud or ad fraud?"},{"@type":"BreadcrumbList","@id":"https:\/\/socialmediaexplorer.com\/digital-marketing\/difference-between-ad-fraud-vs-click-fraud\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sx6ast5b42.wpdns.site\/"},{"@type":"ListItem","position":2,"name":"What&#8217;s the Difference Between Ad Fraud vs Click Fraud?"}]},{"@type":"WebSite","@id":"https:\/\/sx6ast5b42.wpdns.site\/#website","url":"https:\/\/sx6ast5b42.wpdns.site\/","name":"Social Media Explorer","description":"Exploring the World of Social Media from the Inside Out","publisher":{"@id":"https:\/\/sx6ast5b42.wpdns.site\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sx6ast5b42.wpdns.site\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/sx6ast5b42.wpdns.site\/#organization","name":"Social Media Explorer","url":"https:\/\/sx6ast5b42.wpdns.site\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sx6ast5b42.wpdns.site\/#\/schema\/logo\/image\/","url":"https:\/\/socialmediaexplorer.com\/wp-content\/uploads\/2024\/10\/cropped-main-qimg-cd49c1c11b34bad95f20b20b0941f33b-lq.jpg","contentUrl":"https:\/\/socialmediaexplorer.com\/wp-content\/uploads\/2024\/10\/cropped-main-qimg-cd49c1c11b34bad95f20b20b0941f33b-lq.jpg","width":344,"height":121,"caption":"Social Media Explorer"},"image":{"@id":"https:\/\/sx6ast5b42.wpdns.site\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/socialmediaexplorer\/","https:\/\/x.com\/smxplorer","https:\/\/www.linkedin.com\/company\/social-media-explorer"]},{"@type":"Person","@id":"https:\/\/sx6ast5b42.wpdns.site\/#\/schema\/person\/f5390205a172000d78487dc355f4925d","name":"Gesten van der Post","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sx6ast5b42.wpdns.site\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6042ded5e011af640a89419c3c83700fffd4f0a39c38a22f6d3b6e6b56eaadf6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6042ded5e011af640a89419c3c83700fffd4f0a39c38a22f6d3b6e6b56eaadf6?s=96&d=mm&r=g","caption":"Gesten van der Post"},"description":"Content marketer, blogger, occasional journalist and casual crypto trader.","url":"https:\/\/socialmediaexplorer.com\/author\/olil\/"}]}},"_links":{"self":[{"href":"https:\/\/socialmediaexplorer.com\/wp-json\/wp\/v2\/posts\/45787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/socialmediaexplorer.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/socialmediaexplorer.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/socialmediaexplorer.com\/wp-json\/wp\/v2\/users\/298"}],"replies":[{"embeddable":true,"href":"https:\/\/socialmediaexplorer.com\/wp-json\/wp\/v2\/comments?post=45787"}],"version-history":[{"count":1,"href":"https:\/\/socialmediaexplorer.com\/wp-json\/wp\/v2\/posts\/45787\/revisions"}],"predecessor-version":[{"id":45789,"href":"https:\/\/socialmediaexplorer.com\/wp-json\/wp\/v2\/posts\/45787\/revisions\/45789"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/socialmediaexplorer.com\/wp-json\/wp\/v2\/media\/45788"}],"wp:attachment":[{"href":"https:\/\/socialmediaexplorer.com\/wp-json\/wp\/v2\/media?parent=45787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/socialmediaexplorer.com\/wp-json\/wp\/v2\/categories?post=45787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/socialmediaexplorer.com\/wp-json\/wp\/v2\/tags?post=45787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}