{"id":41103,"date":"2022-11-09T22:09:40","date_gmt":"2022-11-10T03:09:40","guid":{"rendered":"https:\/\/socialmediaexplorer.com\/?p=41103"},"modified":"2022-11-09T22:11:22","modified_gmt":"2022-11-10T03:11:22","slug":"dental-marketing-tips","status":"publish","type":"post","link":"https:\/\/socialmediaexplorer.com\/advertising\/dental-marketing-tips\/","title":{"rendered":"Dental Lab Marketing Guide: Top Tips to Attract Customers"},"content":{"rendered":"\n

It might be hard to know where to start marketing<\/a> your dental lab, yet new clients are crucial to its success. Here are three of the best ways to reach physicians and other clientele.\u00a0<\/p>\n\n\n\n

1. Your beliefs. <\/p>\n\n\n\n

Set a goal. What are your company’s values? Do you value quality and speed? Is your objective to meet every deadline and get a free case if you miss one? Your lab’s mission informs clients of its goals. It should benefit clients. <\/p>\n\n\n\n

\u201cWe guarantee every case on time, or it’s on us!\u201d is your mission statement. This shows existing and future clients that your lab will never miss a deadline. They don’t want a patient in the chair ready to seat their new crown that they spent thousands of dollars on just to contact the lab and find out they won’t have it that day. It’s unprofessional and makes the doctor seem disorganized to the patient, costing you. <\/p>\n\n\n\n

Consistency also helps. You can’t establish a good business by missing your mission statement. Hand-checking every case before it leaves the lab helps maintain consistency. This prevents work from being sent out with visible defects like open contacts, tight nightguards, or off shades.<\/p>\n\n\n\n

2. Specials<\/p>\n\n\n\n

Specials and promotions attract new customers. New physicians should pick a lab promotion for a sluggish area. For instance, Stomadent Labs<\/a> does a great job of this with their new client special. Send potential clients a letter, email, or brochure with a nightguard or sportsguard discount. <\/p>\n\n\n\n

If you want more pressable work, try half-off an Emax crown coupon. If you want more milled zirconia, consider a complimentary single-unit full-contour crown. <\/p>\n\n\n\n

Freebies remove risk and are terrific incentives. Sending you a case to test doesn’t cost the doctor anything. If they like your work, you get an account. If not, no damage done. <\/p>\n\n\n\n

Send tailored marketing to doctors not using your lab for current accounts. To attract a doctor who exclusively does crown and bridge with you, give a discount on a denture or orthodontic appliance. If your lab lacks denture or ortho departments, offer something different. To entice a customer to give you an implant case, offer a complimentary crown over an implant. You’ll get additional implant work if they like it. It’s smart to prioritize getting implant cases from physicians over your competitors since they’re lucrative. <\/p>\n\n\n\n

Time-sensitive marketing. Give the promotion a deadline so the doctor doesn’t ignore it because it’s not urgent. Make it “one time use per doctor” to prevent physicians from scanning and printing the coupon and attaching it to many cases. You may also track what worked and what didn’t. After a month, you know how many fliers were returned for usage and how many weren’t. Plan specials with this data. <\/p>\n\n\n\n

3. Social media <\/p>\n\n\n\n

Today, labs must be online. Create Linked In, Instagram, and Facebook pages for your lab and update them often. Post something on each of them everyday, or at least weekly. <\/p>\n\n\n\n

You don’t need to write distinct posts for each platform if you post the same content. <\/p>\n\n\n\n

These posts might be as basic as a wax-up, a zirconia crown in the CAD system before milling and sintering, or a technician working. Try photographing every prosthesis before it leaves the lab and publishing one a day. <\/p>\n\n\n\n

You may also produce an instructional article where the technician leads you through their process to educate clients on prosthesis design. Take a before-and-after photo of your diagnostic wax for social media and SEO.<\/p>\n","protected":false},"excerpt":{"rendered":"

It might be hard to know where to start marketing your dental lab, yet new…<\/p>\n","protected":false},"author":315,"featured_media":41104,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2260],"tags":[],"class_list":["post-41103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising"],"acf":[],"yoast_head":"\nDental Lab Marketing Guide: Top Tips to Attract Customers - Social Media Explorer<\/title>\n<meta name=\"description\" content=\"It might be hard to know where to start marketing your dental lab, yet new clients are crucial to its success. Here are three of the best ways to reach physicians and other clientele.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/socialmediaexplorer.com\/advertising\/dental-marketing-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dental Lab Marketing Guide: Top Tips to Attract Customers - Social Media Explorer\" \/>\n<meta property=\"og:description\" content=\"It might be hard to know where to start marketing your dental lab, yet new clients are crucial to its success. Here are three of the best ways to reach physicians and other clientele.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/socialmediaexplorer.com\/advertising\/dental-marketing-tips\/\" \/>\n<meta property=\"og:site_name\" content=\"Social Media Explorer\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/socialmediaexplorer\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-10T03:09:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-10T03:11:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/socialmediaexplorer.com\/wp-content\/uploads\/2022\/11\/strategy-marketing-concept-2022-10-24-22-44-21-utc-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elena Caldwell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@smxplorer\" \/>\n<meta name=\"twitter:site\" content=\"@smxplorer\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elena Caldwell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/socialmediaexplorer.com\/advertising\/dental-marketing-tips\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/socialmediaexplorer.com\/advertising\/dental-marketing-tips\/\"},\"author\":{\"name\":\"Elena Caldwell\",\"@id\":\"https:\/\/sx6ast5b42.wpdns.site\/#\/schema\/person\/f82355f975dc0177520391597a5b5147\"},\"headline\":\"Dental Lab Marketing Guide: Top Tips to Attract Customers\",\"datePublished\":\"2022-11-10T03:09:40+00:00\",\"dateModified\":\"2022-11-10T03:11:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/socialmediaexplorer.com\/advertising\/dental-marketing-tips\/\"},\"wordCount\":595,\"publisher\":{\"@id\":\"https:\/\/sx6ast5b42.wpdns.site\/#organization\"},\"image\":{\"@id\":\"https:\/\/socialmediaexplorer.com\/advertising\/dental-marketing-tips\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/socialmediaexplorer.com\/wp-content\/uploads\/2022\/11\/strategy-marketing-concept-2022-10-24-22-44-21-utc-scaled.jpg\",\"articleSection\":[\"Advertising\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/socialmediaexplorer.com\/advertising\/dental-marketing-tips\/\",\"url\":\"https:\/\/socialmediaexplorer.com\/advertising\/dental-marketing-tips\/\",\"name\":\"Dental Lab Marketing Guide: Top Tips to Attract Customers - Social Media Explorer\",\"isPartOf\":{\"@id\":\"https:\/\/sx6ast5b42.wpdns.site\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/socialmediaexplorer.com\/advertising\/dental-marketing-tips\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/socialmediaexplorer.com\/advertising\/dental-marketing-tips\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/socialmediaexplorer.com\/wp-content\/uploads\/2022\/11\/strategy-marketing-concept-2022-10-24-22-44-21-utc-scaled.jpg\",\"datePublished\":\"2022-11-10T03:09:40+00:00\",\"dateModified\":\"2022-11-10T03:11:22+00:00\",\"description\":\"It might be hard to know where to start marketing your dental lab, yet new clients are crucial to its success. Here are three of the best ways to reach physicians and other clientele.\",\"breadcrumb\":{\"@id\":\"https:\/\/socialmediaexplorer.com\/advertising\/dental-marketing-tips\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/socialmediaexplorer.com\/advertising\/dental-marketing-tips\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/socialmediaexplorer.com\/advertising\/dental-marketing-tips\/#primaryimage\",\"url\":\"https:\/\/socialmediaexplorer.com\/wp-content\/uploads\/2022\/11\/strategy-marketing-concept-2022-10-24-22-44-21-utc-scaled.jpg\",\"contentUrl\":\"https:\/\/socialmediaexplorer.com\/wp-content\/uploads\/2022\/11\/strategy-marketing-concept-2022-10-24-22-44-21-utc-scaled.jpg\",\"width\":2560,\"height\":1707,\"caption\":\"Strategy Marketing concept. Paper sheet with quality ideas or plan, cup of coffee and eyeglasses on desk\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/socialmediaexplorer.com\/advertising\/dental-marketing-tips\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sx6ast5b42.wpdns.site\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Dental Lab Marketing Guide: Top Tips to Attract Customers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sx6ast5b42.wpdns.site\/#website\",\"url\":\"https:\/\/sx6ast5b42.wpdns.site\/\",\"name\":\"Social Media Explorer\",\"description\":\"Exploring the World of Social Media from the Inside Out\",\"publisher\":{\"@id\":\"https:\/\/sx6ast5b42.wpdns.site\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sx6ast5b42.wpdns.site\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/sx6ast5b42.wpdns.site\/#organization\",\"name\":\"Social Media Explorer\",\"url\":\"https:\/\/sx6ast5b42.wpdns.site\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sx6ast5b42.wpdns.site\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/socialmediaexplorer.com\/wp-content\/uploads\/2024\/10\/cropped-main-qimg-cd49c1c11b34bad95f20b20b0941f33b-lq.jpg\",\"contentUrl\":\"https:\/\/socialmediaexplorer.com\/wp-content\/uploads\/2024\/10\/cropped-main-qimg-cd49c1c11b34bad95f20b20b0941f33b-lq.jpg\",\"width\":344,\"height\":121,\"caption\":\"Social Media Explorer\"},\"image\":{\"@id\":\"https:\/\/sx6ast5b42.wpdns.site\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/socialmediaexplorer\/\",\"https:\/\/x.com\/smxplorer\",\"https:\/\/www.linkedin.com\/company\/social-media-explorer\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/sx6ast5b42.wpdns.site\/#\/schema\/person\/f82355f975dc0177520391597a5b5147\",\"name\":\"Elena Caldwell\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sx6ast5b42.wpdns.site\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3a7475c8c3570d52f008b9a817cb6f8ff60c62662eec9aeb2419fd68bfb98c2d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3a7475c8c3570d52f008b9a817cb6f8ff60c62662eec9aeb2419fd68bfb98c2d?s=96&d=mm&r=g\",\"caption\":\"Elena Caldwell\"},\"url\":\"https:\/\/socialmediaexplorer.com\/author\/author\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dental Lab Marketing Guide: Top Tips to Attract Customers - Social Media Explorer","description":"It might be hard to know where to start marketing your dental lab, yet new clients are crucial to its success. Here are three of the best ways to reach physicians and other clientele.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/socialmediaexplorer.com\/advertising\/dental-marketing-tips\/","og_locale":"en_US","og_type":"article","og_title":"Dental Lab Marketing Guide: Top Tips to Attract Customers - Social Media Explorer","og_description":"It might be hard to know where to start marketing your dental lab, yet new clients are crucial to its success. Here are three of the best ways to reach physicians and other clientele.","og_url":"https:\/\/socialmediaexplorer.com\/advertising\/dental-marketing-tips\/","og_site_name":"Social Media Explorer","article_publisher":"https:\/\/www.facebook.com\/socialmediaexplorer\/","article_published_time":"2022-11-10T03:09:40+00:00","article_modified_time":"2022-11-10T03:11:22+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/socialmediaexplorer.com\/wp-content\/uploads\/2022\/11\/strategy-marketing-concept-2022-10-24-22-44-21-utc-scaled.jpg","type":"image\/jpeg"}],"author":"Elena Caldwell","twitter_card":"summary_large_image","twitter_creator":"@smxplorer","twitter_site":"@smxplorer","twitter_misc":{"Written by":"Elena Caldwell","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/socialmediaexplorer.com\/advertising\/dental-marketing-tips\/#article","isPartOf":{"@id":"https:\/\/socialmediaexplorer.com\/advertising\/dental-marketing-tips\/"},"author":{"name":"Elena Caldwell","@id":"https:\/\/sx6ast5b42.wpdns.site\/#\/schema\/person\/f82355f975dc0177520391597a5b5147"},"headline":"Dental Lab Marketing Guide: Top Tips to Attract Customers","datePublished":"2022-11-10T03:09:40+00:00","dateModified":"2022-11-10T03:11:22+00:00","mainEntityOfPage":{"@id":"https:\/\/socialmediaexplorer.com\/advertising\/dental-marketing-tips\/"},"wordCount":595,"publisher":{"@id":"https:\/\/sx6ast5b42.wpdns.site\/#organization"},"image":{"@id":"https:\/\/socialmediaexplorer.com\/advertising\/dental-marketing-tips\/#primaryimage"},"thumbnailUrl":"https:\/\/socialmediaexplorer.com\/wp-content\/uploads\/2022\/11\/strategy-marketing-concept-2022-10-24-22-44-21-utc-scaled.jpg","articleSection":["Advertising"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/socialmediaexplorer.com\/advertising\/dental-marketing-tips\/","url":"https:\/\/socialmediaexplorer.com\/advertising\/dental-marketing-tips\/","name":"Dental Lab Marketing Guide: Top Tips to Attract Customers - Social Media Explorer","isPartOf":{"@id":"https:\/\/sx6ast5b42.wpdns.site\/#website"},"primaryImageOfPage":{"@id":"https:\/\/socialmediaexplorer.com\/advertising\/dental-marketing-tips\/#primaryimage"},"image":{"@id":"https:\/\/socialmediaexplorer.com\/advertising\/dental-marketing-tips\/#primaryimage"},"thumbnailUrl":"https:\/\/socialmediaexplorer.com\/wp-content\/uploads\/2022\/11\/strategy-marketing-concept-2022-10-24-22-44-21-utc-scaled.jpg","datePublished":"2022-11-10T03:09:40+00:00","dateModified":"2022-11-10T03:11:22+00:00","description":"It might be hard to know where to start marketing your dental lab, yet new clients are crucial to its success. Here are three of the best ways to reach physicians and other clientele.","breadcrumb":{"@id":"https:\/\/socialmediaexplorer.com\/advertising\/dental-marketing-tips\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/socialmediaexplorer.com\/advertising\/dental-marketing-tips\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/socialmediaexplorer.com\/advertising\/dental-marketing-tips\/#primaryimage","url":"https:\/\/socialmediaexplorer.com\/wp-content\/uploads\/2022\/11\/strategy-marketing-concept-2022-10-24-22-44-21-utc-scaled.jpg","contentUrl":"https:\/\/socialmediaexplorer.com\/wp-content\/uploads\/2022\/11\/strategy-marketing-concept-2022-10-24-22-44-21-utc-scaled.jpg","width":2560,"height":1707,"caption":"Strategy Marketing concept. Paper sheet with quality ideas or plan, cup of coffee and eyeglasses on desk"},{"@type":"BreadcrumbList","@id":"https:\/\/socialmediaexplorer.com\/advertising\/dental-marketing-tips\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sx6ast5b42.wpdns.site\/"},{"@type":"ListItem","position":2,"name":"Dental Lab Marketing Guide: Top Tips to Attract Customers"}]},{"@type":"WebSite","@id":"https:\/\/sx6ast5b42.wpdns.site\/#website","url":"https:\/\/sx6ast5b42.wpdns.site\/","name":"Social Media Explorer","description":"Exploring the World of Social Media from the Inside Out","publisher":{"@id":"https:\/\/sx6ast5b42.wpdns.site\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sx6ast5b42.wpdns.site\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/sx6ast5b42.wpdns.site\/#organization","name":"Social Media Explorer","url":"https:\/\/sx6ast5b42.wpdns.site\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sx6ast5b42.wpdns.site\/#\/schema\/logo\/image\/","url":"https:\/\/socialmediaexplorer.com\/wp-content\/uploads\/2024\/10\/cropped-main-qimg-cd49c1c11b34bad95f20b20b0941f33b-lq.jpg","contentUrl":"https:\/\/socialmediaexplorer.com\/wp-content\/uploads\/2024\/10\/cropped-main-qimg-cd49c1c11b34bad95f20b20b0941f33b-lq.jpg","width":344,"height":121,"caption":"Social Media Explorer"},"image":{"@id":"https:\/\/sx6ast5b42.wpdns.site\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/socialmediaexplorer\/","https:\/\/x.com\/smxplorer","https:\/\/www.linkedin.com\/company\/social-media-explorer"]},{"@type":"Person","@id":"https:\/\/sx6ast5b42.wpdns.site\/#\/schema\/person\/f82355f975dc0177520391597a5b5147","name":"Elena Caldwell","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sx6ast5b42.wpdns.site\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3a7475c8c3570d52f008b9a817cb6f8ff60c62662eec9aeb2419fd68bfb98c2d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3a7475c8c3570d52f008b9a817cb6f8ff60c62662eec9aeb2419fd68bfb98c2d?s=96&d=mm&r=g","caption":"Elena Caldwell"},"url":"https:\/\/socialmediaexplorer.com\/author\/author\/"}]}},"_links":{"self":[{"href":"https:\/\/socialmediaexplorer.com\/wp-json\/wp\/v2\/posts\/41103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/socialmediaexplorer.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/socialmediaexplorer.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/socialmediaexplorer.com\/wp-json\/wp\/v2\/users\/315"}],"replies":[{"embeddable":true,"href":"https:\/\/socialmediaexplorer.com\/wp-json\/wp\/v2\/comments?post=41103"}],"version-history":[{"count":0,"href":"https:\/\/socialmediaexplorer.com\/wp-json\/wp\/v2\/posts\/41103\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/socialmediaexplorer.com\/wp-json\/wp\/v2\/media\/41104"}],"wp:attachment":[{"href":"https:\/\/socialmediaexplorer.com\/wp-json\/wp\/v2\/media?parent=41103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/socialmediaexplorer.com\/wp-json\/wp\/v2\/categories?post=41103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/socialmediaexplorer.com\/wp-json\/wp\/v2\/tags?post=41103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}