{"id":37625,"date":"2020-08-30T10:35:13","date_gmt":"2020-08-30T14:35:13","guid":{"rendered":"https:\/\/socialmediaexplorer.com\/?p=37625"},"modified":"2020-08-30T10:35:42","modified_gmt":"2020-08-30T14:35:42","slug":"quality-is-key-how-to-improve-your-brands-social-media-streams","status":"publish","type":"post","link":"https:\/\/socialmediaexplorer.com\/social-media-marketing\/quality-is-key-how-to-improve-your-brands-social-media-streams\/","title":{"rendered":"Quality Is Key: How To Improve Your Brand\u2019s Social Media Streams"},"content":{"rendered":"

Today\u2019s businesses are built on social media. Social media sites keep us connected, let companies communicate with their audience in a friendlier, less formal manner, and make sure brands are always up to date on the latest trends. As important as business social media is, though, it isn\u2019t always as effective as it could be. Too often, because of forces like social media manipulation<\/a> by bad actors, businesses find themselves working with low-quality social media data. And when the data stream is overrun with fake accounts, bots, and other accounts that interfere with quality, businesses can\u2019t access the data they need.<\/p>\n

If your business is going to get the most from its social media tools, the most important thing you can do is invest in higher quality data. That, in turn, will help you deliver more meaningful content – creating a communications loop in which everyone wins.<\/p>\n

Clean Up The Mess<\/h2>\n

Poor quality data is the result of several different issues. There\u2019s social media manipulation, as noted above, and there\u2019s also the problem of poorly maintained in-house data systems. In one report, only about half of all businesses said that their CRM\/ERP data was clean<\/a>. This prevents them from fully leveraging that data in their marketing efforts, but it\u2019s also easily remedied when businesses invest in better software or in the manual labor to clean up errors and duplications. So much about these programs is supposedly automated, that they don\u2019t undergo a lot of maintenance, and it\u2019s time to remedy that situation.<\/p>\n

Learn New Approaches<\/h2>\n

Cleaning up existing data goes a long way towards improving a company\u2019s social media performance, but it\u2019s not the only thing that can help. By taking e-learning courses<\/a> on new social media management approaches, businesses can also pull higher quality data from current social media accounts. Businesses now have access to a wide range of social media-focused courses<\/a> that can help them learn cutting edge social media strategies, as well as high level data and web analytics in order to understand and communicate the impact of each campaign.<\/p>\n

Spotlight On Results<\/h2>\n

Poor returns on your social media efforts are a clear indicator that something isn\u2019t right with your strategy and that you need to go back to the original data set and see if there\u2019s a problem. Unfortunately, if you\u2019ve never had an effective social media strategy, you may not know just how much better things could be. Some simple ways that you can tell your social media strategy isn\u2019t working<\/a> is if you\u2019re seeing a reasonable amount of traffic on your accounts but it\u2019s not leading to conversions; you\u2019re simply not drawing in much traffic; or you\u2019re not earning on PPC ads. Any one of these indicates a problem, but they can all also be remedied.<\/p>\n

Based on the ways your social media marketing efforts are falling short, you\u2019ll want to take several different steps including and beyond cleaning up your data sets because you need both quantitative and qualitative market research<\/a>. Combining all of these data points can help your company get a better sense of what content is working, which groups are responding, and where you need to focus your attention. We know that content is king, but that content needs to be rooted in a deep understanding of your audience and of how different social platforms work.<\/p>\n

As with any project, the quality of the data and the preparatory work you put in determines the results that come out on the other side, and despite its casual appearance, social media isn\u2019t any different. You can\u2019t construct content on the fly or based on a vague sense of what will draw clicks. Instead, your company needs to study up and get back to the drawing board with plenty of data and lead time to develop hard hitting campaigns.<\/p>\n","protected":false},"excerpt":{"rendered":"

Today\u2019s businesses are built on social media. Social media sites keep us connected, let companies…<\/p>\n","protected":false},"author":232,"featured_media":37626,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,793],"tags":[119,6642,806],"class_list":["post-37625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing","category-social-media-measurement","tag-branding","tag-social-media-marketing","tag-social-media-strategy"],"acf":[],"yoast_head":"\nQuality Is Key: How To Improve Your Brand\u2019s Social Media Streams - Social Media Explorer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/socialmediaexplorer.com\/social-media-marketing\/quality-is-key-how-to-improve-your-brands-social-media-streams\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quality Is Key: How To Improve Your Brand\u2019s Social Media Streams - Social Media Explorer\" \/>\n<meta property=\"og:description\" content=\"Today\u2019s businesses are built on social media. 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