{"id":25597,"date":"2015-02-06T06:00:15","date_gmt":"2015-02-06T11:00:15","guid":{"rendered":"http:\/\/socialmediaexp.wpengine.com\/?p=25597"},"modified":"2015-02-05T22:02:21","modified_gmt":"2015-02-06T03:02:21","slug":"listen-to-this-fake-it-til-you-make-it-from-startup","status":"publish","type":"post","link":"https:\/\/socialmediaexplorer.com\/podcasts\/listen-to-this-fake-it-til-you-make-it-from-startup\/","title":{"rendered":"Listen To This: Fake it Til You Make It, from Startup"},"content":{"rendered":"<p>Which is better: doing one singular thing really, really well, or branching out and applying your talents to new territory? It\u2019s a question I have been asking myself a lot over the past couple of years, and it\u2019s at the center of this week\u2019s episode of the <a href=\"http:\/\/gimletmedia.com\/episode\/13-fake-it-til-you-make-it\/\" target=\"_blank\">Startup podcast<\/a>. When I started my own business back in 2012, I was faced with this very question. How did I handle it? The way a lot of startups do; I told everyone that I could do (rather, would do) anything and everything. And as a solo shop, it rang true. If I could bill for it, I would figure out how to do it. Now, however, as a member of a larger team, a company that cannot live paycheck-to-paycheck, \u201cyes\u201d just can\u2019t always be the answer.<\/p>\n<p>So how do you navigate the waters of choosing singular excellence or growth, monomaniacal focus or staying ahead of the curve, or of simply choosing one path vs. another? Spoiler alert: there\u2019s no right answer. But here are a three ways to find out:<!--more--><\/p>\n<h3>LEAN Methodology<\/h3>\n<p>Here at <a href=\"https:\/\/www.smedigital.com\/\" target=\"_blank\">SME Digital<\/a>, we\u2019re big ambassadors for <img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-25598\" src=\"http:\/\/socialmediaexp.wpengine.com\/wp-content\/uploads\/2015\/02\/d_Startup-300x300.jpeg\" alt=\"Startup Podcast Logo\" width=\"300\" height=\"300\" srcset=\"https:\/\/socialmediaexplorer.com\/wp-content\/uploads\/2015\/02\/d_Startup-300x300.jpeg 300w, https:\/\/socialmediaexplorer.com\/wp-content\/uploads\/2015\/02\/d_Startup-150x150.jpeg 150w, https:\/\/socialmediaexplorer.com\/wp-content\/uploads\/2015\/02\/d_Startup-1024x1024.jpeg 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Lean Marketing. We speak about it, <a href=\"https:\/\/www.smedigital.com\/training\/\" target=\"_blank\">train businesses<\/a> how to implement it, and use it pretty much daily. Simply put, we\u2019re all in on Lean. The structure allows us to build quickly, learn quickly, measure quickly, and iterate quickly. Everything quickly. The goal? Spend the least amount of resources possible (money, time, manpower, and focus) to achieve the highest learnings. On paper, it looks so simple:<\/p>\n<ul>\n<li>Define your Conditions of Satisfaction<\/li>\n<li>Define your Minimum Viable Product<\/li>\n<li>Define your <strong>LMB<\/strong>s (what do you want to <strong>L<\/strong>earn, what do you <strong>M<\/strong>easure to show you\u2019ve learned it, what can you <strong>B<\/strong>uild in under two hours)<\/li>\n<li>Check Risk Assessments<\/li>\n<li>Create your Rapid Prototype<\/li>\n<li>Get Audience Feedback<\/li>\n<li>Repeat<\/li>\n<\/ul>\n<p>But in reality, well, it is so simple. If eliminating waste, weeding out the non-valuable steps, and actually doing stuff interests you, Lean should be on your to-learn, to-test, and to-do list.<\/p>\n<p>When faced with the above-question: Do I go deep or go broad, resolve or evolve, keep drilling or test the waters, Lean can be a huge help. Stop pondering and start working. I certainly don\u2019t know if expansion or new ventures are right for your business, but I do know a good first step: go Lean.<\/p>\n<p>Bonus: We have a really good resource on Lean Marketing. If you\u2019d like a quick resource and worksheet to step you through the Lean process, check out our <a href=\"https:\/\/trks.it\/j9YEG\" target=\"_blank\">free download here<\/a>.<\/p>\n<h3>Rapid Prototyping<\/h3>\n<p>Rapid Prototyping is part of Lean, an important part, but even on its own it\u2019s a great path forward when you are interested in testing a new idea. Caught the itch to build a new product? Don\u2019t. Not yet. Instead of spending time, energy, and money creating what you think (and maybe just hope) the market needs, spend two hours of your time building something that will help you find out. The two-hour limit; that\u2019s the Rapid part. The thing you release for feedback; there\u2019s your Prototype.<\/p>\n<p>You might be hesitant to release your first draft, but the truth is that quick, cheap, and dirty is the fast-track to valuable, actionable insights.<\/p>\n<p>What are the rules for Rapid Prototyping? Glad you asked:<\/p>\n<ul>\n<li>Find the quickest path to experience<\/li>\n<li>Doing is the best kind of thinking<\/li>\n<li>Use materials that move at the speed of thought<\/li>\n<\/ul>\n<p>In other words, cut the fluff, structured brainstorming, and pretty note-taking and get your hands dirty with the rawest of materials. Throw structure and turn-taking out of the window and allow that window to be covered in sticky notes.<\/p>\n<p>Rapid Prototyping is not only a quick and cheap way to have something to ship, it is also quite fun and very satisfying.<\/p>\n<p>Find two hours, stick to the rules, and don\u2019t skip getting feedback from your audience. Ask for feedback. Get feedback. Breathe. Then, do it all over again.<\/p>\n<h3>Faking It<\/h3>\n<p>As I mentioned before, we work Lean here at SME Digital, which means we have a lot of experience with Rapid Prototyping. It works wonders for us. But what if you aren\u2019t ready to Rapid Prototype your idea? What if you need a different path to audience feedback? Consider simply faking it (learn more at 17:25 in the podcast).<\/p>\n<p>Personally, I don\u2019t have a lot of experience with planned, intentional fakery, which is why this episode caught my attention. It\u2019s a beautiful idea. Faking it is very similar to Rapid Prototyping, but it feels even less committed. Instead of building a button that is ugly, but at least works, faking it would say just build a pretty button. No functionality needed; just the button. Then ask for feedback.<\/p>\n<p>The way Alex (the host) describes it: \u201cBuilding a prototype like this is a little like building a fake house. The kitchen is all set up, you can walk through it, see how it feels, but the water doesn\u2019t actually run, the refrigerator is just a prop, and the stove won\u2019t produce a flame. It won\u2019t function as a kitchen, but it will help you figure out is this the kind of kitchen I want in this house I\u2019m building?\u201d<\/p>\n<p>Very cool. Faking it makes a lot of sense in terms of collecting feedback on design or proposed functionality. Where Rapid Prototyping would build the Minimum Viable Product, Faking it would build the Minimum Potential Product. Instead of click the ugly button and react to what happens, it\u2019s more in line with pretend you could click the pretty button and react to what you think will happen.<\/p>\n<p>I\u2019m going to try Faking It on an upcoming project and see how it feels when bumped against the kinds of prototypes that I\u2019m used to building. For me, it\u2019s a new alternative, and I\u2019m excited to see how it works in practice. My guess? If Google Labs is doing it (which they are), then there\u2019s a lot of value in the experience.<\/p>\n<h3>Making The Choice<\/h3>\n<p>Which one of these methods is best for you? I have no idea. And you might not, either. In fact, you might find yourself trying bits of one and bits of another, just to see what works. In that case, you are free to prototype your process for prototyping. We do that internally at SME Digital, as well. Possibly because we just really like up-leveling and iterating; possibly because there is such value in pivoting, questioning, and occasionally burning everything to the ground.<\/p>\n<p>Regardless of which path you choose, however, always keep your eye on the prize: minimum effort for maximum payoff. Not the other way around. Your audience wants to speak, they want to give their feedback, they want their needs heard and met. Your job is to facilitate those wants and needs.<\/p>\n<p>If you build it, they will come. Nope.<\/p>\n<p>But if you build it, they will react. And in that way, your <a href=\"http:\/\/www.imdb.com\/title\/tt0097351\/\" target=\"_blank\">Field of Dreams<\/a> becomes a Field of Reality.<\/p>\n<p><em>What has your experience been with <a href=\"https:\/\/trks.it\/j9YEG\" target=\"_blank\">Lean Marketing<\/a>, Rapid Prototyping, or Faking It? Do you have a different,\u00a0preferred method for testing and iterating? I&#8217;d love to hear about it!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Which is better: doing one singular thing really, really well, or branching out and applying&#8230;<\/p>\n","protected":false},"author":86,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5142,5002],"tags":[6460,6455,6456,6459,6312,6458,5944,6457,6453,6454],"class_list":["post-25597","post","type-post","status-publish","format-standard","hentry","category-business-innovation-2","category-podcasts","tag-download-lean-resource","tag-faking-it","tag-google-labs","tag-how-do-i-implement-lean","tag-lean-marketing","tag-lessons-learned-from-the-startup-podcast","tag-rapid-prototyping","tag-startup-podcast","tag-what-is-lean-marketing","tag-what-is-rapid-prototyping"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Listen To This: Fake it Til You Make It, from Startup<\/title>\n<meta name=\"description\" content=\"Not sure whether you should go left or right, up or down, or simply stay put? 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