{"id":25472,"date":"2015-01-16T06:00:56","date_gmt":"2015-01-16T11:00:56","guid":{"rendered":"http:\/\/socialmediaexp.wpengine.com\/?p=25472"},"modified":"2015-01-15T21:53:36","modified_gmt":"2015-01-16T02:53:36","slug":"listen-to-this-jason-keath-on-new-business-networking-radio","status":"publish","type":"post","link":"https:\/\/socialmediaexplorer.com\/media-journalism\/listen-to-this-jason-keath-on-new-business-networking-radio\/","title":{"rendered":"Listen To This: Jason Keath on NBN Radio"},"content":{"rendered":"

SME\u2019s resident podcast-addict here again, and I\u2019m excited to deliver\u00a0the second installment in our \u201cListen To This\u201d series! If you missed the first, head here<\/a> to check it out.<\/p>\n

This week, my inspiration comes from Dave Delaney\u2019s<\/a> \u201cNew Business Networking Radio\u201d podcast: Episode 43<\/a>; guest, Jason Keath<\/a>. There is a ton of goodness packed into Dave\u2019s interview with Jason, CEO of SocialFresh<\/a>,\u00a0but the moment that stuck out for me the most occurs around 15 minutes in. And it’s a goodie.<\/p>\n

<\/p>\n

What\u2019s Your Purpose?<\/h3>\n

In answering Dave\u2019s on-point question about\u00a0networking tips for attending\u00a0conferences, Jason replies, \u201cHave one Purpose.\u201d<\/p>\n

On one hand, what a great angle for approaching networking events. \"D_NBN-Radio-album-art\"Instead of rambling around the room\u2026rambling, or standing against the back wall pretending to be busy on your phone (yes, that\u2019s me), Jason reminds\u00a0us of the importance of\u00a0arriving with a singular purpose. Decide on that purpose before getting dressed, keep that purpose in mind as you grab your nametag, and be monomaniacal about that purpose with every hand that you shake. I totally dig that, and I am going to steal it.<\/p>\n

On the other hand, the inspiration here is not to only steal it for networking; it\u2019s to steal it for life. We should take the time to focus on that.<\/p>\n

I am going to take a wild guess that you are busy; some might call your days super-busy. So busy, in fact, that it\u2019s 100% blowing my mind that you are taking the time to finish reading this post (thank you for that). I am busy, too. And I admit that the distraction of being busy oftentimes leads directly to my adopting numerous, scattered purposes. It might not seem like such a bad thing on the surface, having many purposes, but when you lose sight of the one, the capital-P Purpose, that\u2019s an issue. Here at SME Digital, we call that capital-P Purpose your \u201czone of genius\u201d. If that inspires you, steal it.<\/p>\n

Your zone of genius is that part of\u00a0your day that is effortless. It\u2019s that thing you do that provides you energy, instead of taking energy away. It\u2019s that space where, if you can stay there, you do the good work that you\u2019re meant to do, that you enjoy doing, and that fulfills your Purpose. We should focus more on that Purpose and run everything else that we do against it.<\/p>\n

My Turn<\/h3>\n

So here is my Purpose, thanks for asking (and I want yours in return).<\/p>\n

My life Purpose: To enable my wife and kids to do the good work that they are meant to do. I\u2019m a caretaker, and my purpose is to do everything that I can to care for them.<\/p>\n

My work Purpose: Creating simplicity and beauty out of the complicated. (A little spoiler there from our coming-soon SME Digital website.)<\/p>\n

But even beyond those, what is the reason, the Purpose, that I work here at SME Digital? Putting aside humility here for a moment, we are excellent at a lot of things: Conversation Reports, Digital Strategy, Marketing Automation, Social Outreach, etc. But where we really shine\u2026our zone of genius\u2026our Purpose\u2026 is Measurement. We\u2019re phenomenal at measurement, and everything that we do, every other purpose that we take on, serves that larger Purpose.<\/p>\n

Helping marketers become business Rock Stars by proving marketing\u2019s effectiveness.<\/p><\/blockquote>\n

Apologies for the commercial there, but that exercise is important for a specific\u00a0reason. When I attend networking events or participate in 1:1 outreach, I now know my Purpose. Yes, I am a caretaker by nature, and yes, I am a creative director by trade, but the one thing that I am going to talk to you about when we share a table: Measurement. Are you doing it? Are you actually being effective? Are you satisfied with your measurement? If so, awesome; tell me more about it. If not, I have a Purpose. And having a Purpose feels good and is empowering. It might even get me to put down my phone and leave the sweet comfort of that back\u00a0wall.<\/p>\n

Your Turn<\/h3>\n

Now, it\u2019s your turn. What is your Purpose? Consider this blog a networking event, or at least a networking opportunity, step up to the plate, and commit to your Purpose. And if you\u2019re not comfortable having that conversation yet, then making that decision, putting your stake in the ground, and committing to be monomaniacal about your zone of genius, well that\u2019s your new Purpose.<\/p>\n

Many thanks to Jason Keath<\/a> and Dave Delaney<\/a> for the reminder of how important and how valuable having a singular Purpose is. Own yours, and let us know what it is. There\u2019s a comments section (and a Twitter<\/a> account and a Facebook<\/a> Page, etc.) for that. *Shanti*<\/p>\n","protected":false},"excerpt":{"rendered":"

SME\u2019s resident podcast-addict here again, and I\u2019m excited to deliver\u00a0the second installment in our \u201cListen…<\/p>\n","protected":false},"author":86,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,5002],"tags":[6419,3349,6418,6416,6417,3015,6415],"class_list":["post-25472","post","type-post","status-publish","format-standard","hentry","category-media-journalism","category-podcasts","tag-dave-delaney","tag-jason-keath","tag-listen-to-this","tag-networking-tips","tag-new-business-networking","tag-podcast","tag-purpose"],"acf":[],"yoast_head":"\nListen To This: Jason Keath on New Business Networking Radio<\/title>\n<meta name=\"description\" content=\"In this week\u2019s \u201cListen To This\u201d, Matt finds inspiration in Jason Keath\u2019s networking tips. 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