{"id":16008,"date":"2012-10-02T09:00:30","date_gmt":"2012-10-02T13:00:30","guid":{"rendered":"http:\/\/socialmediaexp.wpengine.com\/?p=16008"},"modified":"2012-09-30T21:28:54","modified_gmt":"2012-10-01T01:28:54","slug":"beyond-the-buzzword-of-social-business","status":"publish","type":"post","link":"https:\/\/socialmediaexplorer.com\/social-media-tv-show\/beyond-the-buzzword-of-social-business\/","title":{"rendered":"Beyond The Buzzword Of Social Business"},"content":{"rendered":"

My tome on “social business” being a bullshit term raised more than a few eyebrows a few weeks ago. One set that certainly shot up when he read it were those of Michael Brito<\/a>. The senior vice-president and resident Silicon Valley maven for Edelman Digital is, after all, author of the book Smart Business – Social Business<\/a><\/em>. The concept is one he leads many of Edelman’s clients through. He and it are a couple of reasons Edelman sits atop of the world of it-getting agencies out there.<\/p>\n

It just so happens that Brito is one of our keynote speakers at the upcoming Explore Orange County<\/a> Oct. 18-19 in Orange, Calif. He’ll be talking about going beyond social business … the buzzword. So I thought it appropriate to dive into the subject a bit with him and give him the chance to respond to my claim that the term is B.S.<\/p>\n