{"id":15887,"date":"2012-09-28T09:00:58","date_gmt":"2012-09-28T13:00:58","guid":{"rendered":"http:\/\/socialmediaexp.wpengine.com\/?p=15887"},"modified":"2012-09-23T23:47:37","modified_gmt":"2012-09-24T03:47:37","slug":"are-enterprise-companies-cheating-local","status":"publish","type":"post","link":"https:\/\/socialmediaexplorer.com\/social-media-tv-show\/are-enterprise-companies-cheating-local\/","title":{"rendered":"Are Enterprise Companies Cheating Local?"},"content":{"rendered":"

When I sat down to chat with Zena Weist<\/a> of Expion<\/a> last week, we were going to talk about operationalizing social across the enterprise, transforming enterprise companies into social businesses — especially in franchise and multiple location scenarios and more. Zena is great to talk to about social marketing and social business. She has the unique perspective of having worked on the brand side, agency side and now the vendor side with Expion, a social media management solution.<\/p>\n

But as we started to talk, I asked the question, “Are the tools and strategies we’re presenting to enterprise companies helping them cheat local?” I think you’ll find her answer and the discussion pretty interesting. Zena will be talking, along with Expion’s Kevin Magee, at Explore Orange County Oct. 18-19. See more information below the video to get your ticket (and watch the video for a special discount code!)<\/p>\n