{"id":15883,"date":"2012-09-27T09:00:55","date_gmt":"2012-09-27T13:00:55","guid":{"rendered":"http:\/\/socialmediaexp.wpengine.com\/?p=15883"},"modified":"2012-09-23T23:19:51","modified_gmt":"2012-09-24T03:19:51","slug":"using-humor-in-marketing","status":"publish","type":"post","link":"https:\/\/socialmediaexplorer.com\/social-media-speaker\/using-humor-in-marketing\/","title":{"rendered":"Using Humor In Your Marketing … Even In B2B Marketing"},"content":{"rendered":"

Think of the most memorable advertisements or even social media campaigns you’ve seen. Now think of how many of them are anchored in humor. A lot, right? When it’s funny, it gets shared. When it gets shared, it drives eyeballs, awareness and perhaps even conversions. But there’s a big challenge with using humor in your content. Humor is subjective. What’s funny to me may not be funny to you. Humor is also dangerous. There’s a fine line between funny and offensive, depending upon the subject matter.<\/p>\n

Tim Washer<\/a> is a comedy writer. His credits include The Late Show With David Letterman, Saturday Night Live, Conan O’Brien and The Onion Sports Network. His current role, however, is senior manager of social media for Cisco Systems … a B2B technology company focused on enterprise sales of servers, routers and the like. Yet, he’s still using humor in his job.<\/p>\n

The combination of B2B social media and executing outside the box led me to ask Washer to speak at Explore Orange County and Explore Portland. You should come — both events are going to rock and partially because Tim is going to wow us with the knowledge. But I thought it appropriate to get some free advice from Tim before hand. So I caught up with him last week to chat about using humor, making the mundane interesting and more.<\/p>\n