{"id":15832,"date":"2012-09-24T09:00:52","date_gmt":"2012-09-24T13:00:52","guid":{"rendered":"http:\/\/socialmediaexp.wpengine.com\/?p=15832"},"modified":"2012-09-21T22:36:45","modified_gmt":"2012-09-22T02:36:45","slug":"toe-to-toe-with-ad-contrarian-bob-hoffman","status":"publish","type":"post","link":"https:\/\/socialmediaexplorer.com\/digital-marketing\/toe-to-toe-with-ad-contrarian-bob-hoffman\/","title":{"rendered":"Toe-To-Toe With Ad Contrarian Bob Hoffman"},"content":{"rendered":"

At each of our Explore<\/a> events, I schedule a Fireside Chat, interview-style session with a notable figure from the marketing industry. In Minneapolis last month, I had the honor of welcoming Bob Hoffman<\/a>, CEO of Hoffman-Lewis<\/a> and The Ad Contrarian<\/a>. He’s been mightily critical of social media marketing and even digital marketing overall in the past and I thought it might be fun to bring an outside-the-echo chamber perspective to the table.<\/p>\n

While I thought we’d spar a bit more than we did, my Q&A with him was far too interesting to not share, so we recorded the session, captured here in its entirety, for your enjoyment.<\/p>\n