{"id":14797,"date":"2012-08-07T09:00:00","date_gmt":"2012-08-07T13:00:00","guid":{"rendered":"http:\/\/socialmediaexp.wpengine.com\/?p=14797"},"modified":"2012-08-04T12:07:10","modified_gmt":"2012-08-04T16:07:10","slug":"understanding-social-business-and-how-to-become-one","status":"publish","type":"post","link":"https:\/\/socialmediaexplorer.com\/social-media-tv-show\/understanding-social-business-and-how-to-become-one\/","title":{"rendered":"Understanding Social Business And How To Become One"},"content":{"rendered":"<p>If &#8220;social business&#8221; hasn&#8217;t become a solid entry in Buzzword Bingo games yet, it soon will. Seems that more and more people are upholding the term as the utopian goal of all socially adept companies. Yet few people can easily define what the term means, much less know how to help a business become one.<\/p>\n<p><a href=\"http:\/\/twitter.com\/jenkaneco\" target=\"_blank\" title=\"Jennifer Kane on Twitter\">Jennifer Kane<\/a> spends a fair amount of time not only thinking about the evolution of social businesses, but works with clients to help them achieve measures of becoming one. She&#8217;ll be talking about the Seven Deadly Sins of Social Business at <a href=\"http:\/\/ar.gy\/exploreminneapolis\" target=\"_blank\" title=\"Explore Minneapolis - Digital Marketng Conference\">Explore Minneapolis<\/a> next week (Register Below) so I caught up with her last week to chat about the term, what it means and how we can achieve it.<\/p>\n<p><center><iframe loading=\"lazy\" width=\"420\" height=\"315\" src=\"http:\/\/www.youtube.com\/embed\/P4kxZBQxeYA\" frameborder=\"0\" allowfullscreen><\/iframe><\/center><br \/>\nYou won&#8217;t want to miss the business insights Jennifer has to give at <a title=\"Explore Minneapolis\" href=\"http:\/\/ar.gy\/exploreminneapolis\" target=\"_blank\">Explore Minneapolis<\/a>. She&#8217;ll be speaking there, along with an all-star lineup that includes SME Digital&#8217;s Nichole Kelly, <em>The Now Revolution<\/em> co-author Jay Baer, Edison Research&#8217;s Tom Webster, <em>Ad Contrarian<\/em> Bob Hoffman and more. Yes, I&#8217;ll also be speaking, as well as hosting. The event will also feature a number of excellent software providers and companies to help you navigate the waters of digital marketing. They&#8217;ll bring their knowledge to share as well as their products. This is a must-attend event, <a title=\"Explore Minneapolis\" href=\"http:\/\/ar.gy\/exploreminneapolis\" target=\"_blank\">so register now<\/a>!<\/p>\n<p>The two-day event, incredible content, breakfast, lunch and a cocktail reception is $450, but if you&#8217;re a member of a professional organization (IABC, PRSA, AMA or similar), ask if they have a discount code for you and save big! Learn more about the speakers, their topics and more at <a title=\"Explore Minneapolis\" href=\"http:\/\/ar.gy\/exploreminneapolis\" target=\"_blank\">the Explore Minneapolis registration page<\/a>! <\/p>\n<p>Or register here:<\/p>\n<div style=\"width:100%; text-align:left;\" ><iframe loading=\"lazy\"  src=\"http:\/\/www.eventbrite.com\/tickets-external?eid=3326021219&#038;ref=etckt\" frameborder=\"0\" height=\"274\" width=\"100%\" vspace=\"0\" hspace=\"0\" marginheight=\"5\" marginwidth=\"5\" scrolling=\"auto\" allowtransparency=\"true\"><\/iframe><\/p>\n<div style=\"font-family:Helvetica, Arial; font-size:10px; padding:5px 0 5px; margin:2px; width:100%; text-align:left;\" ><a style=\"color:#ddd; text-decoration:none;\" target=\"_blank\" href=\"http:\/\/www.eventbrite.com\/r\/etckt\" >Online event registration<\/a><span style=\"color:#ddd;\" > for <\/span><a style=\"color:#ddd; text-decoration:none;\" target=\"_blank\" href=\"http:\/\/exploreminneapolis.eventbrite.com?ref=etckt\" >Explore Minneapolis<\/a><span style=\"color:#ddd;\" > powered by <\/span><a style=\"color:#ddd; text-decoration:none;\" target=\"_blank\" href=\"http:\/\/www.eventbrite.com?ref=etckt\" >Eventbrite<\/a><\/div>\n<\/div>\n<p>Explore is a five-city conference event series from Social Media Explorer and presented by <a title=\"Expion - Multiple Location and Franchise Social Media Management Solution\" href=\"http:\/\/expion.com\" target=\"_blank\">Expion<\/a> and <a title=\"Raven Internet Marketing Tools - Social Media Software\" href=\"http:\/\/www.raventools.com\/?utm_source=socialmediaexplorer&amp;utm_medium=logo&amp;utm_campaign=sme_sponsorship\" target=\"_blank\">Raven Internet Marketing Tools<\/a>. Learn more and sign up for email updates for the city nearest you at <a title=\"Explore - Events from Social Media Explorer\" href=\"http:\/\/gotoexplore.co\" target=\"_blank\">GoToExplore.co<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jason Falls interviews Jennifer Kane about the concept of social business and how yours can evolve to one.<\/p>\n","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8,2650],"tags":[4484,1247,2940,4483,6642,806],"class_list":["post-14797","post","type-post","status-publish","format-standard","hentry","category-social-media-tv-show","category-social-media-events","tag-jennifer-kane","tag-social-business","tag-social-business-design","tag-social-business-strategy","tag-social-media-marketing","tag-social-media-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - 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