If every person and brand out there was sailing smoothly with social media marketing, we’d have no reason for conferences and events, blogs and books. Every company has challenges to social media marketing success, some internal, some external. When marketers look to solve these problems, they often look to software first. But software is only part of the solutions.<\/p>\n
I caught up with Erika Brookes from Oracle-Vitrue<\/a> last week to chat about some of the challenges her clients are seeing in the social space and how they’re solving them. Oracle-Vitrue is a sponsor of Explore Minneapolis<\/a> coming next week (Aug. 16-17) to the DoubleTree by Hilton Park Place. They’ll be there, along with other great sponsors and software companies and an all-star lineup of speakers to help you think deeply and differently about everything from content marketing to measurement and analytics and beyond. You can register below the video, but let’s dive in and see what Erika had to share:<\/p>\n