{"id":13994,"date":"2012-07-16T09:00:32","date_gmt":"2012-07-16T13:00:32","guid":{"rendered":"http:\/\/socialmediaexp.wpengine.com\/?p=13994"},"modified":"2012-07-15T22:22:12","modified_gmt":"2012-07-16T02:22:12","slug":"the-challenges-of-social-media-in-the-enterprise","status":"publish","type":"post","link":"https:\/\/socialmediaexplorer.com\/social-media-speaker\/the-challenges-of-social-media-in-the-enterprise\/","title":{"rendered":"The Challenges of Social Media In The Enterprise"},"content":{"rendered":"

The larger the organization, the more challenging the business. And certainly, the more challenging the social business and implementation of social media marketing. The solutions offered up by the pundits and software providers and prognosticators out there are all interesting, but often lacking in a critical element: experience in having actually implemented social media in the enterprise. This is why Scott Gulbransen<\/a> is always insightful to talk to.<\/p>\n

Scott is one of our all-star lineup of speakers at Explore Minneapolis<\/a> Aug. 16-17 at the DoubleTree Park Place. His talk will take the audience through ideas on how to make a stayed brand (think accounting, health care, banking, etc.) sexy as his recent work for H&R Block has with its Stache Act campaign.<\/p>\n

But before Explore Minneapolis, I caught up with Scott to dive a little deeper into how he’s attacked incorporating social media marketing and social business at not only H&R Block but his previous stops at Applebee’s, Sony and Intuit.<\/p>\n