{"id":1007,"date":"2009-01-20T06:00:08","date_gmt":"2009-01-20T10:00:08","guid":{"rendered":"http:\/\/socialmediaexp.wpengine.com\/?p=1007"},"modified":"2016-06-13T15:09:59","modified_gmt":"2016-06-13T19:09:59","slug":"5-ways-to-make-your-website-mobile-and-1-reason-you-might-not-want-to","status":"publish","type":"post","link":"https:\/\/socialmediaexplorer.com\/content-sections\/tools-and-tips\/5-ways-to-make-your-website-mobile-and-1-reason-you-might-not-want-to\/","title":{"rendered":"5 Ways to Make Your Website Mobile (And 1 Reason You Might Not Want To.)"},"content":{"rendered":"

\u00c2<\/p>\n

\"Kat
Kat French<\/figcaption><\/figure>\n

As of August 2008, mobile handset penetration in Italy<\/a> was at 140%.<\/p>\n

You read that right: there are now more mobile devices than people<\/em> in Italy.\u00c2\u00a0 \u00c2\u00a0<\/strong><\/p>\n

According to Engadget, some studies are predicting 100% mobile phone penetration<\/a> in the United States within 4 years; at present, it’s estimated at around 84%.\u00c2\u00a0 Some research indicates that as of 2008, as much as 3-10% of all web traffic<\/a> comes from mobile devices.\u00c2<\/p>\n

So clearly, if your site is not accessible or easy to read via mobile devices, you’re missing a pretty large potential audience.\u00c2<\/p>\n

So, because I’m a helpful sort of gal, I thought I’d post 5 fast, simple ways to make your website mobile-friendly. <\/strong><\/p>\n

1.\u00c2\u00a0 Mofuse<\/a>.\u00c2\u00a0\u00c2\u00a0 Assuming your site is a blog, or at least has an RSS feed of some sort, you can create a mobile version of it lickety-split with Mofuse.\u00c2\u00a0 Create an account, plug in your feed URL, settle on a subdomain (like http:\/\/socialmediaexplorer.mofuse.com<\/a>) and then pick a way to integrate the mobile version with your regular site.\u00c2\u00a0\u00c2\u00a0You can either create an SMS widget, automatically detect and redirect mobile users to the mobile site, or add a “mobile version” badge to your site.\u00c2<\/p>\n

Mofuse allows you to do some styling and customization of your site, as well as add a custom domain.\u00c2\u00a0 It also offers analytics, so you can keep tabs on your mobile visitors separately.\u00c2\u00a0 You can also add a mobile-only homepage, as well as other mobile-only pages and links, including a Click 2 Call link. \u00c2\u00a0Click 2 Call allows folks to call a telephone number directly from your site (I could see this being pretty handy for a site that was primarily a lead-generation tool.)\u00c2\u00a0\u00c2\u00a0\u00c2\u00a0Publishers can opt-in to 50\/50 revenue sharing advertising by agreeing to include ads from either AdMob or Google AdSense.<\/p>\n

2.\u00c2\u00a0 Mippin<\/a> is another option, if Mofuse sounds a little more complicated than you’re interested in right now.\u00c2\u00a0 Mippin is extremely similar to Mofuse, allowing you to quickly set up a mobile version of any RSS-driven site, customize the look of it a bit, and also has the nice added feature of automatically generating some searchable tags for your site based on its content (you can also add tags manually). \u00c2\u00a0Advertising (which publishers share revenues on) is optional on Mippin, and offered through AdMob’s ad network.\u00c2\u00a0 Mippin also has some analytics reporting available, called “Reports.”<\/p>\n

3.\u00c2\u00a0 Got no RSS?\u00c2\u00a0 No problem.\u00c2\u00a0 Site.mobi<\/a> has a free tool that will allow you to build a mobile site from scratch, customize the pages, and drop in whatever content you so desire, using one of several basic templates.\u00c2<\/p>\n

4.\u00c2\u00a0 Let’s say you’re seriously over creating new accounts with free services.\u00c2\u00a0 You just want a way to make your site visible to mobile users.\u00c2\u00a0 You can use Google’s mobile version tool to strip the images and styling and create a mobile\/WAP version of your site in seconds.\u00c2\u00a0 \u00c2\u00a0Take the following string, and place your URL in it where indicated:\u00c2\u00a0\u00c2\u00a0 http:\/\/www.google.com\/gwt\/n?u=http%3A%2F%2F{YOUR URL}<\/strong>&hl=en&mrestrict=xhtml.\u00c2\u00a0\u00c2<\/p>\n

For example, you could go to http:\/\/www.google.com\/gwt\/n?u=http%3A%2F%2Fwww.socialmediaexp.wpengine.com<\/strong>&hl=en&mrestrict=xhtml<\/a>\u00c2\u00a0 Pretty nifty, eh?\u00c2\u00a0 (Hat tip to Jerry Ong<\/a> for this method)<\/p>\n

Or you could just go here, and plug in your URL:\u00c2\u00a0 http:\/\/www.google.com\/gwt\/n<\/a><\/p>\n

Now, I know what you’re thinking. That’s a heck of a long URL to remember.\u00c2\u00a0 Which is why there are at least two steps to this process.\u00c2\u00a0 One option (the easy\/free one) would be to use your favorite URL shortener (TinyUrl, urltea, is.gd, bit.ly, etc.), plug in the lengthy URL string above, and you’re good to go.\u00c2\u00a0\u00c2\u00a0 A slightly more complicated version would be to redirect a mobile-specific domain to that URL.\u00c2\u00a0 For example, if your hosting company lets you set up subdomains, you could set up http:\/\/m.yoururlhere.com<\/a> to redirect to the URL string from Google Mobile Sites.\u00c2<\/p>\n

The downside to this method is that your site will be framed at top and bottom with a Google header and footer.\u00c2\u00a0 And Google could discontinue this service at any time.\u00c2\u00a0 But it’s simple, free, and fast.<\/p>\n

5. \u00c2\u00a0Let’s say you’re a bit of a control freak.\u00c2\u00a0 You don’t want your mobile site sitting on someone else’s service or domain or hosting or whatever.\u00c2\u00a0 This method requires some light PHP coding skill, and the ability to set up subdomains and redirects, but it’s still fairly simple.\u00c2\u00a0 Rather than copying the whole thing here, I will just encourage you to check out the original article, courtesy Mike Davidson<\/a>.\u00c2\u00a0 \u00c2<\/p>\n

An alternate “I don’t do no stinking PHP!” version for WordPress users would be to either select a WordPress theme that has a mobile stylesheet, or if you’ve got a designer whose done a custom theme for you, ask for a mobile stylesheet and the javascript code to detect mobile devices and apply that stylesheet.\u00c2\u00a0 If you’re going this route, check out Alex King’s WordPress Mobile Edition plug-in<\/a> which auto-detects mobile devices, as well as the MobilePress plug-in<\/a>, as it will also alert Google and Yahoo mobile bots to your site.\u00c2<\/p>\n

Okay, now that I’ve shown you a number of fast, easy ways to create a mobile version of your website or blog, it’s time for the caveat:\u00c2\u00a0 You may not want to use any of these.<\/strong>\u00c2<\/p>\n

Remember way back in the day, when the web itself was brand-spanking new, and internet access boasted penetration numbers similar to what mobile web access has today?\u00c2\u00a0 Back in the days before the dot.com bubble burst, lots of businesses approached the web with the same attitude that I’m seeing frequently today in relation to the mobile channel.\u00c2<\/p>\n

“Potential customers are there, I want to be there.\u00c2\u00a0 Content?\u00c2\u00a0 Well, I’ve got this great print brochure\/catalog.\u00c2\u00a0 Can’t you just put that up there?”<\/p>\n

Content strategy is markedly different on the mobile web.\u00c2\u00a0 If your mobile strategy consists entirely of “strip out all the images and styling from my regular web site,” then you haven’t thought it through sufficiently yet.\u00c2\u00a0 Is the content on your regular website even of interest to mobile surfers?<\/p>\n

If you’d like to do a serious deep-dive into mobile marketing strategy, check out MobiThinking’s Top 10 Mobile Marketing Mistakes<\/a> article.\u00c2<\/p>\n

You may decide that it’s more important to get a presence up and running on the mobile web now, and then tweak strategy and content in more detail later.\u00c2\u00a0 If so, any of the five methods listed above should help.\u00c2\u00a0 But don’t let that lull you into thinking you’ve got your bases covered when it comes to mobile.\u00c2\u00a0 It means you’ve taken the first step.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00c2 As of August 2008, mobile handset penetration in Italy was at 140%. You read…<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6764],"tags":[555,556],"class_list":["post-1007","post","type-post","status-publish","format-standard","hentry","category-tools-and-tips","tag-mobile-marketing","tag-mobile-web"],"acf":[],"yoast_head":"\n5 Ways to Make Your Website Mobile (And 1 Reason You Might Not Want To.) - Social Media Explorer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/socialmediaexplorer.com\/content-sections\/tools-and-tips\/5-ways-to-make-your-website-mobile-and-1-reason-you-might-not-want-to\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Ways to Make Your Website Mobile (And 1 Reason You Might Not Want To.) - Social Media Explorer\" \/>\n<meta property=\"og:description\" content=\"\u00c2 As of August 2008, mobile handset penetration in Italy was at 140%. 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